YoCoaches are your knights in shining armor, the safety net under your spaghetti tightrope, the angel on your shoulder--whispering in your ear to eat more fresh fruit for snacks and desserts, more vegetables with your meals, more whole grains, more lean protein, just a little less of those fattening comfort foods. All you have to do is pick up the phone when it rings, and you get help to lose weight.

You are not alone!

Our weight loss coaches, the YoCoaches are as reliable as those junk food urges. It’s 3 p.m. and you're having a dilemma: you want to lose weight, yet you're craving sugar. Luckily, you scheduled one of your 7 daily coach calls around 3:30 p.m. because you are tired of over eating handfuls of cookies every afternoon and feeling bad about yourself. Knowing that a YoCoach is calling soon provides a distraction and weight loss motivation. Since you want to press 1 to earn another YoPoint and to be congratulated by your YoCoach, you eat apples and a handful of hazelnuts instead—a victory!

Praise is powerful

We are your personal cheering section ("Brilliant! You did it, you ate better!"). Our YoCoaches provide positive reinforcement for your diet efforts. (Positive reinforcement increases the likelihood of a repeat good performance—in this case, healthy eating to lose weight. Human nature. It’s about time we used it to our advantage, don’t you think?)

Good Food

We encourage you to eat more of the good stuff and less of the bad stuff. Studies show you can eat up to 20% less of those fattening foods, without feeling deprived. So, don't ban your favorite foods from your life, just eat less of them. YoCoach Isabella reminds you -- over and over -- what healthy foods you should eat more of, plus we regularly email food and recipe ideas to inspire you. 

We never suggest strict meal plans. Why? Well, we don't want you to fall off the wagon once you're done with us. You will eat the foods your tastebuds tingle over, but you'll get better at figuring out when you're moderately full (not stuffed!) and putting down the fork a little sooner.  During our weeks together, you’ll develop a track record of eating better and moving more. You’ll have resisted the 3 p.m. cookie call more days than not. Imagine, confidence in your ability to make better food choices!

Act Slim. Be Slim.

YoCoach Sean is a strong believer in visualization as an important and valuable weight-loss tool. He’ll give you mental tricks to start thinking, acting, and picturing yourself slim, which you certainly need to become slim. Ask any sports psychologist.

Understand Willpower

Or lack thereof. YoCoach Mike teaches you about willpower. Did you know it’s like a muscle? Understand why willpower gets depleted, how to give willpower a temporary boost, and how to strengthen willpower over time.

Rhyme Thyme™

Weight loss is serious business, but try telling that to Rhymin’ Simon. Everyday, Rhymin’ Simon emails you a Rhyme Thyme™ poem about getting slim and the perils of dieting. We think people will have more luck if they smile, plus laughing burns calories. Warning: we are not always politically correct. :)

Move it—lose it

YoExercises look small, but they’re powerful. And best of all, you can do most of them right at your computer desk. Sneak a few in here and there throughout the day, and you’ll strengthen your muscles. And more muscles = higher metabolism. That translates into weight loss. (Find YoExercise buttons scattered around the YoDiet website.)

YoPoints

Earn YoPoints for pressing 1 on the coach calls and doing YoExercises. Your YoPoints are tallied on the top right hand corner of the website once you subscribe. It feels good to see your point tally go up. Plain and simple. We even analyze and chart your YoPoints once a week in your My Results section.

Your goal is to lose weight. Our goal is to leave you with more healthy eating habits and confidence in your willpower.We remind you what to do, over and over and over, until it sinks in and becomes habit. Out with the old, in with the new.